AUTOMOTIVE ECOMMERCE
The automotive ecommerce landscape is shifting gears, fast. That's why Rusty Monkey created BigAuto, the ready-to-go BigCommerce powered ecommerce solution tailored specifically for automotive retailers.
AUTOMOTIVE ECOMMERCE CHALLENGES
The automotive industry faces unique ecommerce challenges that other retailers might not face:
Findability: Customers often know what they want, but if they can’t find it quickly, they leave.
Compatibility: Shoppers need confidence that parts will fit their vehicle, or baskets get abandoned.
Complex product data: Products come from multiple suppliers and are managed across various ERPs and PIMs, making accuracy a constant challenge.
Customer expectations: Shoppers expect fast, clear, and seamless experiences on both mobile and desktop.
Operational efficiency: ERPs, PIMs, warehouses, and B2B/B2C systems must work together, or operations slow down and sales suffer.
THE BIGAUTO SOLUTION
One of the real strengths of BigAuto is that it’s headless. This gives us complete freedom over the user experience. Instead of being tied to rigid templates, we can design every part of the journey around the way automotive customers actually shop.
Deliver advanced categorisation and search, so people can browse easily or jump straight to the right product with an SKU look-up.
Use vehicle compatibility filters, like registration plate look-ups, saved garage features, and compatibility data integrations, to give buyers confidence they’ve got the right part.
Build a custom UX tailored for automotive needs, giving customers a journey that feels natural and intuitive.
Add value-driven content, like fitting guides, videos, and FAQs, to remove doubt and help customers make decisions.
Create a mobile-first checkout that’s fast, clear, and easy so there are no barriers between finding a part and buying it.
WHAT'S IN THE STACK?
Open the stack by clicking 'expand'
Custom front end: designed for your customers' unique requirements.Compatibility filters
Advanced search: number plate lookup makes finding the right part effortless
Page Builder: launch landing pages in minutes
Value-add content: fitting guides & videos on PDPs
Payments your way: choose providers, no tie-ins
Checkout: mobile-first, one-page
Ops: multi-warehouse, click & collect, PIM/ERP feeds
Freedom: you get to choose the best for you - the right tools, partners, and tech
The average car has over 30,000 individual parts. Now imagine trying to manage that across multiple vehicle models and SKUs. You need more than a good platform, you need a smart one.
FEATURED PROJECTS
Ecommerce - DriveDen
DriveDen, a UK-based automotive accessories retailer, needed a faster, more flexible ecommerce site. Replatforming to BigCommerce Catalyst delivered a modern store with DVLA number plate lookup, a personalised ‘My Garage’ feature, and smoother checkout—giving their team more control while making it easier for customers to find the perfect fit for their vehicles.
MY GARAGE FEATURE
Take a look at how the car registration feature we developed for DriveDen. The customer can add multiple cars to their garage and find which products fit for each car registered, and which products don't. This makes it easier for the customer to find the right product, and offers peace of mind when purchasing.
"Rusty Monkey have been absolutely smashing the whole process and the site looks great. It's the most engaged I have seen an agency on a project - they're open and willing to work with us while completely owning the implementation. The merchant is also really happy which makes everyone's life easier."
Eoin O'Callaghan - Big Commerce
Russ
He / him. A dev guru, Russ has been playing with tech and building websites for longer than most of us can remember. He loves to weave together intricate systems in the background that create a seamless and beautifully functioning user experience. As our Financial Director, Russ is also in charge of important things like sending out invoices and buying selotape. A fan of real ales, three-course lunches, and networking events in exotic locations, you are just as likely to find him listening to heavy metal in a muddy field as you are hobnobbing with ecommerce execs in Singapore.
Sigita
She / her. Sigita is a member of the Rusty Monkey development team. Even if she is new to software development waters she dives deep in and learns as much as she can to be able to swim with the sharks. Sigita loves travelling and exploring new places! Her new hobby is painting-by-numbers which lets her decorate all the boring white walls at home. Her guilty pleasure is watching TV series and she loves Spanish language as well as reggaeton music. She is a huge DOG lover but ironically, she keeps two cute pet rats.
Matt
He / him; yellow. Creative jack-of-all-trades, Matt is "dangerously knowledgeable" in almost every facet of marketing. His favourite field is branding, and he loves developing inspiring, daring brand identities for organisations who are ready to do something different. But he's equally talented at front end web development and developing digital strategies. He's also the front man and guitarist in local parody heavy metal outfit Evil Scarecrow, plus a huge fan of music, eating in nice restaurants, and going on holiday.
Tom
He / him. Tom is a pioneer of technical solutions and unrivalled "edge case thinker". If you have a problem, chances are he saw it coming, and can write some code to fix it. As Technical Director, he oversees all the nerdy work we do, as well as getting beard-deep in the coding of advanced web and app development projects. Powered by the Raspberry Pi in his pocket and genetically descended from a cat, Tom is a 3D printing, statistic loving, real ale drinking, blimp drawing legend.
ECOMMERCE SERVICES
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