Ecommerce - DriveDen

The Challenge: With DriveDen’s continued growth came new demands on their e-commerce platform. The existing site needed to evolve to support a faster, more flexible shopping experience and easier content management.

A Clean, Modern Redesign: We rebuilt the site on BigCommerce Catalyst with a fresh, user-friendly design that makes it simple for customers to browse and find the right products.

Smarter Shopping with “My Garage”: The new personalised “My Garage” feature allows customers to save their vehicles, making it faster and easier to find compatible products every time they return.

Registration Plate Lookup: By integrating DVLA data, customers can enter their number plate and instantly see only the products that fit their vehicle — boosting trust and reducing returns.

Faster, More Flexible Platform: The move to Catalyst delivered load times 40% faster and integrated Plasmic CMS, giving the DriveDen team complete freedom to update content without developer support.

Tom

He / him. Tom is a pioneer of technical solutions and unrivalled "edge case thinker". If you have a problem, chances are he saw it coming, and can write some code to fix it. As Technical Director, he oversees all the nerdy work we do, as well as getting beard-deep in the coding of advanced web and app development projects. Powered by the Raspberry Pi in his pocket and genetically descended from a cat, Tom is a 3D printing, statistic loving, real ale drinking, blimp drawing legend.

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Mel

She / her; red / blue. Mel is a writer, editor and designer. Equally happy hiking a muddy trail as playing tabletop roleplay games by candlelight. Will seize any opportunity for a party, as long as said party features copious food, prosecco and hits from the 1980s. Her true passion lies in words. A student of literature, she is fascinated by enduring myths, etymology and science fiction. Kurt Vonnegut is her hero. “We are here on Earth to fart around, and don't let anybody tell you different.”

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Matt

He / him; yellow. Creative jack-of-all-trades, Matt is "dangerously knowledgeable" in almost every facet of marketing. His favourite field is branding, and he loves developing inspiring, daring brand identities for organisations who are ready to do something different. But he's equally talented at front end web development and developing digital strategies. He's also the front man and guitarist in local parody heavy metal outfit Evil Scarecrow, plus a huge fan of music, eating in nice restaurants, and going on holiday.

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Angelo

Angelo is a front-end (and aspiring full-stack) developer who excels in working with modern technologies, such as React and NextJS. He’s also worked extensively with WordPress (“urgh”). Outside of battling his pet projects at home, he enjoys competitive gaming and deafening himself with R&B. He might even go outside once every couple of months.

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PROJECT

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THE CLIENT

DriveDen is a UK-based online retailer that specialises in premium car travel accessories.

From roof bars and bike racks to boot liners and tailored mats, their wide range of products helps drivers get more from their vehicles. With a growing customer base, they needed a website that could keep up.

THE GOAL

DriveDen’s previous e-commerce site had served them well, but as the business grew, it no longer offered the speed, flexibility, or ease of management they needed to scale.

They were ready for a faster, more stable platform that would enhance the customer experience and give their team greater control and personalisation options.

THE SOLUTION

We rebuilt DriveDen’s store on BigCommerce Catalyst, the platform’s latest front-end framework.

Moving to a headless setup meant we could give them a faster, more modern site that’s easy to manage behind the scenes. We also integrated Plasmic CMS, so their team can update content without needing developer support.

Key new features include:

“My Garage” – enabling customers to save their vehicles and instantly find compatible accessories.
Enhanced checkout experience with upgraded payment and shipping options.
Personalised product recommendations using vehicle registration search for tailored results.

Together, these improvements deliver a faster, smoother, and more personalised shopping experience.

THE TEAM

Our design and development teams worked hand-in-hand with DriveDen from initial discovery through to launch. The process began with a deep dive into their brand identity, customer journey, and e-commerce goals, ensuring every design and technical decision supported the wider business strategy.

Matt led on UX design and brand alignment, ensuring the site reflected DriveDen’s customer journey and visual identity.
Tom headed the BigCommerce build, optimising the site for speed, scalability, and long-term growth.

THEY SAID

We’re really pleased to be launching our new DriveDen website on a reliable platform that gives us the speed and stability our customers deserve, while also offering the flexibility of the Catalyst channel to personalise shopping results through the vehicle registration search tool.

The new site delivers faster browsing, additional features such as new payment and shipping options, and introduces ‘My Garage’ – allowing customers to save their vehicles and quickly find the right products for their car through their account. It’s all about making the shopping experience easier, faster, and more personal.

THE OUTCOME

The impact has been significant:

40% faster page load times
Streamlined content management via Plasmic
Enhanced user experience and improved customer satisfaction
Future-proof architecture that supports ongoing growth

DriveDen’s new BigCommerce Catalyst website now combines high performance, flexibility, and personalisation, setting the stage for continued success in the competitive automotive e-commerce market.