Sports Ecommerce Site - Romida
Romida’s existing website had begun to outgrow its original setup. To support their expanding business, they needed a modern, responsive platform that improved both customer confidence and internal efficiency.
A smart redesign: we rebuilt the site on Wordpress and WooCommerce with a fresh, user-friendly design that makes it simple for customers to browse and find the right products.
Supporting the local game: The site supports their close relationships with local clubs, while reinforcing their position as a trusted national retailer.
Russ
He / him. A dev guru, Russ has been playing with tech and building websites for longer than most of us can remember. He loves to weave together intricate systems in the background that create a seamless and beautifully functioning user experience. As our Financial Director, Russ is also in charge of important things like sending out invoices and buying selotape. A fan of real ales, three-course lunches, and networking events in exotic locations, you are just as likely to find him listening to heavy metal in a muddy field as you are hobnobbing with ecommerce execs in Singapore.
Tom
He / him. Tom is a pioneer of technical solutions and unrivalled "edge case thinker". If you have a problem, chances are he saw it coming, and can write some code to fix it. As Technical Director, he oversees all the nerdy work we do, as well as getting beard-deep in the coding of advanced web and app development projects. Powered by the Raspberry Pi in his pocket and genetically descended from a cat, Tom is a 3D printing, statistic loving, real ale drinking, blimp drawing legend.
THE CLIENT
Romida Sports is one of the UK’s most respected names in cricket, hockey and darts equipment. Established nearly 30 years ago, the business combines a genuine love of sport with a commitment to quality, expertise and service. With stores across the country and a successful online shop, Romida has become a trusted destination for everyone from grassroots players to club professionals.
The company is run by people who live and breathe cricket. Their team takes pride in offering hands-on advice, specialist bat services, and equipment from the world’s leading brands. Romida’s goal has always been to make great sports gear accessible to all while supporting the values of teamwork, participation and community that define the game.
THE GOAL
Romida approached Rusty Monkey to redesign their ecommerce website and improve its overall performance, usability and conversion rate.
They wanted a modern website that:
Made it easier for users to browse and buy products
Helped staff manage stock and update listings quickly
Provided bespoke online club shops for local cricket teams
Offered custom product options, such as cricket bat “knocking-in” services
Reflected Romida’s heritage while supporting long-term digital growth
THE SOLUTION
Rusty Monkey rebuilt the entire website using WordPress with WooCommerce, creating a flexible ecommerce platform tailored to Romida’s specific needs. The design focused on clarity, speed and user experience helping customers find what they need faster and checkout more easily.
Key features included:
Dedicated club shop pages, allowing local teams to order personalised kit online
Product customisation options for specialist services like bat preparation
Streamlined backend tools for managing thousands of products efficiently
A fully responsive layout optimised for mobile, tablet and desktop users
A solid SEO foundation, improving visibility for cricket, hockey and darts keywords
By integrating WooCommerce, Romida gained a robust ecommerce system that supports secure transactions, detailed reporting and scalable growth without adding unnecessary complexity.
THE TEAM
The project was delivered by Tom and Russ from Rusty Monkey’s development team supported by Rusty Monkey’s in-house UI/UX specialists and the design team. They worked closely with Romida to ensure the website reflected the brand’s personality and practical requirements.
WE SAID
Working with Romida was brilliant — they know their game inside out. We wanted to give them a website that’s just as expert, helping customers find the right kit and keeping clubs connected online.
THE OUTCOME
The new website has transformed Romida’s digital presence. Customers now enjoy a faster, more intuitive shopping experience, and the Romida team can update products, prices and club shops with ease.
This project has strengthened Romida’s connection to grassroots cricket, helping local clubs manage their kit orders online while keeping the personal service that’s always defined the brand. The refreshed design, improved navigation and better backend tools all contribute to higher engagement and smoother sales.
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