Wordpress Web Design - Jura Sports
Jura Sports runs a variety of offerings: endurance coaching (running, cycling, triathlon), kids’ and junior camps, training platforms, and booking systems across multiple geographies (Switzerland, France).
Their previous website was functional but lacked cohesion: information about coaching, camps, booking, content, and shop were scattered, navigation was messy for users, and updating content (especially as programmes change) was cumbersome for the internal team.
They needed a site that could unify all their services under one roof.
We rebuilt the Jura Sports site with a clean, modular design system that brings all their services together in one cohesive experience. The new site features a reorganised navigation that makes it easy to find coaching, camps, and booking options, supported by a content-first homepage that highlights key offerings and clear calls to action. I
The new booking experience flows seamlessly, reducing friction and drop-offs, while a flexible backend gives the Jura team full control to add new camps, edit content, and upload media without relying on developers. Optimised for performance and responsiveness, the site feels fast, modern, and built for movement, all wrapped in a bold, sporty design that captures Jura’s energetic, community-driven spirit.
Tom
He / him. Tom is a pioneer of technical solutions and unrivalled "edge case thinker". If you have a problem, chances are he saw it coming, and can write some code to fix it. As Technical Director, he oversees all the nerdy work we do, as well as getting beard-deep in the coding of advanced web and app development projects. Powered by the Raspberry Pi in his pocket and genetically descended from a cat, Tom is a 3D printing, statistic loving, real ale drinking, blimp drawing legend.
Sigita
She / her. Sigita is a member of the Rusty Monkey development team. Even if she is new to software development waters she dives deep in and learns as much as she can to be able to swim with the sharks. Sigita loves travelling and exploring new places! Her new hobby is painting-by-numbers which lets her decorate all the boring white walls at home. Her guilty pleasure is watching TV series and she loves Spanish language as well as reggaeton music. She is a huge DOG lover but ironically, she keeps two cute pet rats.
Russ
He / him. A dev guru, Russ has been playing with tech and building websites for longer than most of us can remember. He loves to weave together intricate systems in the background that create a seamless and beautifully functioning user experience. As our Financial Director, Russ is also in charge of important things like sending out invoices and buying selotape. A fan of real ales, three-course lunches, and networking events in exotic locations, you are just as likely to find him listening to heavy metal in a muddy field as you are hobnobbing with ecommerce execs in Singapore.
Matt
He / him; yellow. Creative jack-of-all-trades, Matt is "dangerously knowledgeable" in almost every facet of marketing. His favourite field is branding, and he loves developing inspiring, daring brand identities for organisations who are ready to do something different. But he's equally talented at front end web development and developing digital strategies. He's also the front man and guitarist in local parody heavy metal outfit Evil Scarecrow, plus a huge fan of music, eating in nice restaurants, and going on holiday.
THE CLIENT
Jura Sports is a Swiss sports organisation founded by Thierry Bessède in 2018. Based in the Terre Sainte and La Côte region, Jura Sports helps athletes achieve their goals through endurance coaching in running, cycling and triathlon. They also host local sports events and run the hugely popular Jura Kids Camps.
THE GOAL
Jura Sports needed a new website to showcase their growing range of coaching and sporting events, improve online visibility, and make it easier for customers to book events and camps online. The existing site wasn’t optimised for search engines or user experience, and managing updates was time-consuming.
THE SOLUTION
Rusty Monkey designed and developed a custom WordPress website with WooCommerce integration, giving Jura Sports a scalable, SEO-friendly platform that’s easy to manage.
We created a clean, high-performance design that reflects Jura’s energy and passion for sport. The new site includes:
A WooCommerce booking and payment system for events and camps
Responsive web design optimised for mobile and tablet
SEO-friendly structure to improve Google rankings
A simple WordPress CMS allowing Jura’s team to update content without technical help
This solution gave Jura Sports a well-designed, easy-to-manage website that makes promoting their events and handling bookings much simpler.
THE TEAM
The project was led by Tom and Sigi, who headed up the website development and technical delivery. They were supported by our design, marketing and UX/UI teams, who worked together to ensure the site reflected Jura Sports’ brand, energy and community focus.
WE SAID
We wanted to give Jura Sports a website that truly reflects their energy and ambition. The new platform not only looks great but makes it simple for them to manage events and grow their community online.
THE OUTCOME
The result is a modern, SEO-optimised sports website that showcases Jura Sports’ services, simplifies event management, and drives new enquiries.
Built on WordPress with WooCommerce, the new site gives Jura Sports full control of their online presence and positions them for future growth.
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