Fun stuff - Tony Chocolonely x Rusty Monkey
Have a look at how we created the Tony Chocolonely x Rusty Monkey label! -->
RESEARCH
We put together a trusty Pinterest board to spark some creativity.
INITIAL SKETCHES
Iulia used Procreate to put down some initial sketches of ideas that were floating in her head
FINALISED SKETCH
As we weren’t able to redesign the back label of the chocolate bars, this task was all about the show stopping front label which Iulia refined from her initial sketch.
TEMPLATE FITTING
We dropped the design into the template, adding in little extras like the badge and QR code. We used the OR code to add a personal landing page that people can gain access to when they win the chocolate, with content curated for them specifically.
PRINT PRODUCTION
Then it was off to print (this bit was super easy) using Tony Chocolonely’s personalised bar service (anyone can do it!). Impatiently waiting for the results.
SOCIAL ACTIVITY
Of course, there had to be some commotion for these tasty treats. We launched a competition, along with a couple showcase videos of the design to create some buzz around the campaign!
Iulia
She / her. Iulia is Rusty Monkey’s animation, illustration and 3D expert. Responsible for making everything beautiful, she also dabbles in graphic design and UX design. Among her credits is an animated music video for local parody heavy metal band Evil Scarecrow. A talented artist, she showcases her work on her Instagram channel. She usually spends most of her time in some random corner of the house with a drawing tablet and a pen, scribbling away. Cat obsessed. Professional house plant killer. Autumn lover. Maker of things.
Zoe
She / her; green / blue. Zoe is a designer, daydreamer and self-anointed snack queen. Once described as “so awkward she’s charming” by a friend, there isn’t a day that goes by without her accidentally slipping in an innuendo. In winter, she hibernates in a blanket of books and netflix, but by late spring emerges with her trusty birkenstocks, ready to go on photography adventures and socialise with the neighbourhood cats. If she were a pokemon she would without a doubt be Pikachu, but a buzzfeed quiz has determined her to be a Magikarp. She’s a firm believer that buzzfeed quizzes cannot be trusted, under any circumstances.
PROJECT TIMELINE
THE CLIENT
Rusty Monkey (ourselves!)
THE GOAL
We have a theory that the world would be a more wholesome place if more things were designed and illustrated by Iulia! So we’re on a mission to see what things we can put her (and rusty monkey’s) stamp on.
We wanted to create something unique, that we could share as an online competition prize, whilst showcasing out in-house skills and working with a brand that does good in the world.
And so, the Tony Chocolonely x Rusty Monkey project was born.
THE SOLUTION
We discovered that Tony’s Chocolonely offers a personalised bar service where you can design the front label of your chocolate bars. We couldn’t resist the opportunity to showcase our illustrators' and designers' brilliance, and challenged them to create something that was Rusty Monkey-fied.
THE TEAM
Our creative guild, lead by our illustrator Iulia.
THEY SAID
Russ, our director: 'Our custom design for the Tony's Chocolonely bar wrapper was a project that perfectly aligned with our skill set, allowing us to showcase the exceptional talents within our team. The custom wrappers are a fantastic marketing tool for our customers allowing them to personalise their message and deliver it in a unique way.'
THE OUTCOME
A bold, whimsical, eye-catching design, that puts our brands stamp onto the famous Tony's chocolate bar. Creating a wonderful prize for some friendly online competitions we want to run!
Looking for similar marketing and design services?
Personalisation is becoming the norm in the world of marketing. If you're trying to stand out, we recommend trying out personalised items like this with links to custom pages for the audience you're trying to connect with.
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