Web Design - sinsou
A bold, human-centred homepage designed to make complex automation feel simple
Dynamic integration pages built with Payload CMS for flexibility and SEO growth.
Custom-built components give the Sinsou team complete control over content
Optimised for performance and clarity across every device
A transformation from invisible and corporate to colourful and connected.
A collaborative build between Sinsou, Comsim and Rusty Monkey.
Mel
She / her; red / blue. Mel is a writer, editor and designer. Equally happy hiking a muddy trail as playing tabletop roleplay games by candlelight. Will seize any opportunity for a party, as long as said party features copious food, prosecco and hits from the 1980s. Her true passion lies in words. A student of literature, she is fascinated by enduring myths, etymology and science fiction. Kurt Vonnegut is her hero. “We are here on Earth to fart around, and don't let anybody tell you different.”
Angelo
Angelo is a front-end (and aspiring full-stack) developer who excels in working with modern technologies, such as React and NextJS. He’s also worked extensively with WordPress (“urgh”). Outside of battling his pet projects at home, he enjoys competitive gaming and deafening himself with R&B. He might even go outside once every couple of months.
Tom
He / him. Tom is a pioneer of technical solutions and unrivalled "edge case thinker". If you have a problem, chances are he saw it coming, and can write some code to fix it. As Technical Director, he oversees all the nerdy work we do, as well as getting beard-deep in the coding of advanced web and app development projects. Powered by the Raspberry Pi in his pocket and genetically descended from a cat, Tom is a 3D printing, statistic loving, real ale drinking, blimp drawing legend.
Matt
He / him; yellow. Creative jack-of-all-trades, Matt is "dangerously knowledgeable" in almost every facet of marketing. His favourite field is branding, and he loves developing inspiring, daring brand identities for organisations who are ready to do something different. But he's equally talented at front end web development and developing digital strategies. He's also the front man and guitarist in local parody heavy metal outfit Evil Scarecrow, plus a huge fan of music, eating in nice restaurants, and going on holiday.
Russ
He / him. A dev guru, Russ has been playing with tech and building websites for longer than most of us can remember. He loves to weave together intricate systems in the background that create a seamless and beautifully functioning user experience. As our Financial Director, Russ is also in charge of important things like sending out invoices and buying selotape. A fan of real ales, three-course lunches, and networking events in exotic locations, you are just as likely to find him listening to heavy metal in a muddy field as you are hobnobbing with ecommerce execs in Singapore.
THE CLIENT
We had previously partnered with Comsim to rebrand their client sinsou, an integration and automation specialist operating in complex ecommerce environments.
sinsou helps enterprise retailers and brands connect platforms, systems and data, turning complicated technical setups into seamless operations. With deep expertise and a practical, human approach, they make automation accessible and effective.
THE GOAL
Following the success of the rebrand, Comsim returned to us to bring sinsou’s new identity to life online. They needed a website that reflected the brand’s clarity, confidence and control, while remaining fast, flexible and easy for the team to manage.
Together with Comsim, the main objectives were to:
Present sinsou’s expertise in automation and integration clearly and credibly.
Deliver a fast, flexible website that the team could manage without technical support.
Improve visibility through strong SEO foundations and smart use of structured content.
Ensure the site could evolve and scale alongside the business.
THE SOLUTION
Building on the strong foundations set during the rebrand, we worked with Comsim to translate sinsou’s new identity into a clean, intuitive and technically robust website. We chose Payload CMS to give the team flexibility without the bloat of traditional platforms, creating a system that’s fast, secure and simple to update.
Our focus was on clarity and scalability. We designed a modular component system that allows sinsou to build new pages easily while maintaining a consistent look and feel. Dynamic integration pages and AI-assisted content logic help the site grow with the business, improving visibility and lead generation over time.
THE TEAM
Our development and creative guild, including Matt, Tom, Mel, Angelo and Russ.
THEY SAID
"We got more than we asked for, and in a much faster timeframe than we expected. Rusty Monkey clearly have a lot of experience with these kinds of projects — everything went really smoothly" - Sam, Comsim.
"I think it was a great help that we were guided by very knowledgeable people. Your team has a wealth of knowledge to really help us with all these steps of the process.” - Jesse, sinsou.
THE OUTCOME
The new sinsou website launched on schedule and immediately began delivering results. Within days, new leads were coming through the site, confirming it was performing effectively as a conversion tool.
Search visibility also improved quickly, with more indexed pages and stronger keyword rankings thanks to the structured, SEO-friendly build. The sinsou team can now manage and expand their content with confidence, supported by a flexible system that grows with the business and reflects the clarity and confidence of their brand.
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