Video production - BARNSLEY PREMIERE LEISURE (BPL)
Workshop
Our team collaborated with the BPL team in a productive half-day brainstorming session, generating creative ideas for the advert. By the end of the session, we had developed a preliminary outline for the final concept.
Script Writing
We worked together to refine the script, solidifying the central idea. The script was carefully structured into scenes to ensure a seamless filming process.
Pre-production
During pre-production, we broke down the script, finalised the budget, cast the actors, and assembled the core crew for the shoot.
Shot List
To ensure everything ran smoothly on set, we created a detailed shot list, keeping track of each scene and marking them off as filming progressed.
Filming Day
Several team members were on-site, acting as cameramen, directors, and even extras in the background. Our Creative Director, Chris, a former BBC cameraman, led the shoot, ensuring every shot was captured to perfection.
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Editing
Chris then edited the footage into a one-minute version, along with a couple of 30-second cuts, optimised for TV broadcasts and social media platforms.
Watch Now
Watch the video with sound
Emma
She / her. Emma is part of the online marketing guild but also has her finger in the PR pie. She is happiest when she has a camera in her hand. Builder of cat hotels. Lover of all animals. Has headlined every festival with her imaginary prog-rock band! Talks too much. Fidgets a lot! And occasionally tries to get fit by listening to the Rocky 4 soundtrack.
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Chris
He / him. Chris is a co-founder of Rusty Monkey. Chris would like to think of himself as a branding philosopher but in reality it means that he can sit in his hammock and come up with great ideas around business and branding problems. He’s also a BBC-trained camera operator and has worked on many large scale TV events. A technophile. Loves the outdoors and will often head into the countryside with his wife, daughter and camera drone. Really interested in ethical thinking and business.
Mel
She / her; red / blue. Mel is a writer, editor and designer. Equally happy hiking a muddy trail as playing tabletop roleplay games by candlelight. Will seize any opportunity for a party, as long as said party features copious food, prosecco and hits from the 1980s. Her true passion lies in words. A student of literature, she is fascinated by enduring myths, etymology and science fiction. Kurt Vonnegut is her hero. “We are here on Earth to fart around, and don't let anybody tell you different.”
Matt
He / him; yellow. Creative jack-of-all-trades, Matt is "dangerously knowledgeable" in almost every facet of marketing. His favourite field is branding, and he loves developing inspiring, daring brand identities for organisations who are ready to do something different. But he's equally talented at front end web development and developing digital strategies. He's also the front man and guitarist in local parody heavy metal outfit Evil Scarecrow, plus a huge fan of music, eating in nice restaurants, and going on holiday.
THE CLIENT
BPL (Barnsley Premier Leisure) is committed to promoting community health and wellbeing through a holistic approach to fitness and lifestyle support. By working alongside NHS services and local health professionals, their team of qualified specialists delivers accessible health and fitness solutions throughout Barnsley and the surrounding areas.
THE GOAL
In an era dominated by body image pressures, BPL aimed to represent something more meaningful. Their goal was to connect with real people by moving away from the outdated "no pain, no gain" mentality, promoting fitness as an enjoyable and inclusive experience for everyone.
THE SOLUTION
We produced a video advert that not only boosted gym sign-ups but also challenged industry norms. Emphasising authenticity, inclusivity, and human connection, the campaign communicated that fitness is for everyone, regardless of shape, size, or background.
THE TEAM
Members of the creative guild, led by video expert Chris.
THEY SAID
"This was such a great campaign to work with you guys on. Rusty Monkey really got us to stretch our brand in a cinematic way. The results have been fantastic."
— Rachel Rinkcavage, BPL
THE OUTCOME
The campaign resulted in an award-winning advert on SkyAdsmart that resonated with a broad audience, showcasing the friendly, welcoming, and supportive environment of BPL’s gyms and leisure centres. The campaign successfully repositioned BPL as a community-focused fitness provider, making exercise and wellbeing accessible to all.
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