Video production - BARNSLEY PREMIERE LEISURE
Script Development
Using a strong initial concept, we shaped the idea into a structured script, focusing on the child’s journey—from hesitance to confidence. Each scene was designed to highlight a micro-moment of growth, encouragement, or joy in the pool.
Pre-Production
We finalised casting, crew, and logistics—keeping the production local with a mix of real instructors, local actors, and familiar locations. Every detail was considered, from scheduling to set design, to reflect the friendly, down-to-earth communities BPL serves.
Shot List
A comprehensive shot list kept our filming day efficient and aligned with the story, making sure each emotional beat—from proud parent smiles to high-fives in the pool—was captured clearly and purposefully.
Filming Day
Our crew—including BPL’s own Creative Director, Chris, a BBC-trained cameraman—led the shoot. Staff, children, and real customers featured in scenes filmed at actual BPL venues, adding authenticity and relatability.
Editing
We edited the footage into a 50 second main ad and a series of 10-second cuts optimised for various platforms. The final product is uplifting, polished, and perfectly tailored to the target audience.
Zoe
She / her; green / blue. Zoe is a designer, daydreamer and self-anointed snack queen. Once described as “so awkward she’s charming” by a friend, there isn’t a day that goes by without her accidentally slipping in an innuendo. In winter, she hibernates in a blanket of books and netflix, but by late spring emerges with her trusty birkenstocks, ready to go on photography adventures and socialise with the neighbourhood cats. If she were a pokemon she would without a doubt be Pikachu, but a buzzfeed quiz has determined her to be a Magikarp. She’s a firm believer that buzzfeed quizzes cannot be trusted, under any circumstances.
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Chris
He / him. Chris is a co-founder of Rusty Monkey. Chris would like to think of himself as a branding philosopher but in reality it means that he can sit in his hammock and come up with great ideas around business and branding problems. He’s also a BBC-trained camera operator and has worked on many large scale TV events. A technophile. Loves the outdoors and will often head into the countryside with his wife, daughter and camera drone. Really interested in ethical thinking and business.
Nick
He / him. Nick is part of the Production Guild but also dips his toe in SEO and analysis. Nick can be found playing his flute in classical concerts all over the country. He also enjoys keeping up his flying skills in his flight simulator. Loves to cook and travel to new places. Favourite snack is Jaffa Cakes. Once tried to make them. Failed. Loves hiking and getting out and about.
THE CLIENT
BPL (Barnsley Premier Leisure) is a community-focused organisation delivering inclusive health, fitness and wellbeing services across South and West Yorkshire and North Nottinghamshire. With a strong emphasis on accessibility and partnership, BPL works closely with the NHS and local health professionals to provide supportive, affordable fitness solutions for everyone. From gyms to swim schools, their centres are designed to help people of all ages feel confident, active and part of something positive.
THE GOAL
To create an emotive, story-led video advert that promotes BPL’s Swim School as a place where children build confidence, have fun, and feel supported. The campaign needed to engage parents across towns like Barnsley, Retford, Worksop, and Mansfield—without relying on discounts or sales-led messaging.
THE SOLUTION
A short video that delivers an emotive snapshot of what it feels like to be part of BPL Swim School—a place where kids grow in confidence, surrounded by care, encouragement, and community.
THE TEAM
Members of the creative guild, led by video expert Chris.
THEY SAID
"This was such a great campaign to work with you guys on. Rusty Monkey really got us to stretch our brand in a cinematic way. The results have been fantastic."
— Rachel Rinkcavage, BPL
THE OUTCOME
It all starts with a single click, a 50-second video that shows the journey to someone's success in reverse, and how swim schools can have a big impact on children's lives.
The video helps re-enforce BPL as a trusted, family-first provider of health and wellbeing experiences—not just through fitness, but by building real, long-term impact in children’s lives.
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