Video production - CDA
Research
To ensure we made use of limited time we had, we established the video style from offset. We hosted a workshop with CDA, where Mel presented a variety of different video styles to help us all figure out which style was most suited for this project. We decided that a scripted voice over, mixed with a talking head interview with a partner.
Scriptwriting
We then went into script writing mode, followed by voice over work (provided by our talented Chris Goor).
Pre-production
We began planning the shoots, we organised casting (including using Zoe, our graphic designer, to act as customer in the video). For this stage we needed to understand the logistics of shooting over multiple locations for two days and required Mel's super organisational skills. We also had to pray that it didn't rain for the drone shots.
We decided to include drone footage to capture one of CDA's new brand pillars of 'being proud to be British made', the drone footage allowed us to capture the British countryside and Chris just so happens to be a qualified and fully insured drone pilot!
Shoot Day
Spanning over a total of 2 days, we shot in several locations. Because of all the pre-planning, this stage is usually quite smooth.
In addition, because if the way we shoot, we can share what we capture along the way, so everyone on set has a good idea of how it's looking and what was shot.
Post Production
At this stage Chris brings everything together to edit in Final Cut Pro. He begins with a rough cut, which we get feedback on.
The Final Cut
After actioning any feedback from the rough cut it's time for the Final Cut. At this stage we do the colouring and audio mastering and tidying up of assets. We also created a shorter version of the AD which could be used on social media.
The CDA event
And finally the delivery of the footage using Vimeo, so that CDA can then share their new brand video with their partners at their event.
Matt
He / him; yellow. Creative jack-of-all-trades, Matt is "dangerously knowledgeable" in almost every facet of marketing. His favourite field is branding, and he loves developing inspiring, daring brand identities for organisations who are ready to do something different. But he's equally talented at front end web development and developing digital strategies. He's also the front man and guitarist in local parody heavy metal outfit Evil Scarecrow, plus a huge fan of music, eating in nice restaurants, and going on holiday.
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Chris
He / him. Chris is a co-founder of Rusty Monkey. Chris would like to think of himself as a branding philosopher but in reality it means that he can sit in his hammock and come up with great ideas around business and branding problems. He’s also a BBC-trained camera operator and has worked on many large scale TV events. A technophile. Loves the outdoors and will often head into the countryside with his wife, daughter and camera drone. Really interested in ethical thinking and business.
Zoe
She / her; green / blue. Zoe is a designer, daydreamer and self-anointed snack queen. Once described as “so awkward she’s charming” by a friend, there isn’t a day that goes by without her accidentally slipping in an innuendo. In winter, she hibernates in a blanket of books and netflix, but by late spring emerges with her trusty birkenstocks, ready to go on photography adventures and socialise with the neighbourhood cats. If she were a pokemon she would without a doubt be Pikachu, but a buzzfeed quiz has determined her to be a Magikarp. She’s a firm believer that buzzfeed quizzes cannot be trusted, under any circumstances.
Mel
She / her; red / blue. Mel is a writer, editor and designer. Equally happy hiking a muddy trail as playing tabletop roleplay games by candlelight. Will seize any opportunity for a party, as long as said party features copious food, prosecco and hits from the 1980s. Her true passion lies in words. A student of literature, she is fascinated by enduring myths, etymology and science fiction. Kurt Vonnegut is her hero. “We are here on Earth to fart around, and don't let anybody tell you different.”
PROJECT TIMELINE
THE CLIENT
CDA are a manufacturer of kitchen appliances, selling to channel partners such as Wren Kitchens and AO rather than directly to customers. They recently wanted to introduce a new brand story that establishes them as a brand 'who create remarkable moments within the ordinary every day.'
THE GOAL
CDA wanted to host an event to bring all their partners into a space, and tell them about their new brand vision. They wanted a way to communicate with their partners, to share with them what has been changing, and give them a glimpse at a new exciting product range.
THE SOLUTION
We felt like we could achieve this through a short 2 minute video. We wanted a video that would act as an 'initial hello, we’re here, and this is what we plan to do' which they could debut at their event, as a springboard for new conversations.
THE TEAM
The team was led by Chris, our video guru and BBC-trained camera operator. But not only did we provide the camera crew, director and script writers, we also used our own team members for the voice over and to appear as a 'customer' in the footage.
THEY SAID
"Great team of creative talent here. Always take the time to listen and understand what you want from the project, are adaptable and responsive throughout and exceed expectations with delivery." - CDA Marketing team
THE OUTCOME
This project was both time and budget sensitive so we made use of past video and b-roll footage we had to hand, and used existing CDA partners (A1 interiors) and Rusty Monkey team members to appear in the footage.
We carefully planned for a total of 2 days for shooting new footage - including drone, factory behind the scenes and at A1's showroom location. Resulting in the perfect video fro CDA event!
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