Video production - George Barnsdale
George Barnsdale had three key messages they wanted to communicate in this video. The first was their mission to make their own workshop - and their industry - more truly sustainable, and to tackle greenwashing narratives.
The second message was to celebrate heritage and the local area. It was important that the video captured a sense of place and history.
The third key message was the company's commitment to improving industry standards through innovative research and development.
Using a combination of authentic documentary pieces and drone footage, we created a video that tells George Barnsdale's brand story.
We wrote a series of questions to prompt interviewees to tell the story of George Barnsdale and the missions they are passionate about.
While on-site we also captured additional footage for slow motion hero videos, and professional photography to sit on their website.
Emma
She / her. Emma is part of the online marketing guild but also has her finger in the PR pie. She is happiest when she has a camera in her hand. Builder of cat hotels. Lover of all animals. Has headlined every festival with her imaginary prog-rock band! Talks too much. Fidgets a lot! And occasionally tries to get fit by listening to the Rocky 4 soundtrack.
Matt
He / him; yellow. Creative jack-of-all-trades, Matt is "dangerously knowledgeable" in almost every facet of marketing. His favourite field is branding, and he loves developing inspiring, daring brand identities for organisations who are ready to do something different. But he's equally talented at front end web development and developing digital strategies. He's also the front man and guitarist in local parody heavy metal outfit Evil Scarecrow, plus a huge fan of music, eating in nice restaurants, and going on holiday.
Mel
She / her; red / blue. Mel is a writer, editor and designer. Equally happy hiking a muddy trail as playing tabletop roleplay games by candlelight. Will seize any opportunity for a party, as long as said party features copious food, prosecco and hits from the 1980s. Her true passion lies in words. A student of literature, she is fascinated by enduring myths, etymology and science fiction. Kurt Vonnegut is her hero. “We are here on Earth to fart around, and don't let anybody tell you different.”
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Chris
He / him. Chris is a co-founder of Rusty Monkey. Chris would like to think of himself as a branding philosopher but in reality it means that he can sit in his hammock and come up with great ideas around business and branding problems. He’s also a BBC-trained camera operator and has worked on many large scale TV events. A technophile. Loves the outdoors and will often head into the countryside with his wife, daughter and camera drone. Really interested in ethical thinking and business.
THE CLIENT
George Barnsdale make timber windows and doors, with a particular emphasis on sustainable building and the conservation of listed buildings.
THE GOAL
After developing their brand voice, George Barnsdale wanted to release a brand video that told their story.
THE SOLUTION
The documentary style is a great way to tell an authentic brand story. It allows an organisation to highlight individual voices and stories to communicate a central theme. Over a scripted voiceover, it provides a less corporate, more intimate video experience. We decided this method was the best to help George Barnsdale communicate their new brand message.
THE TEAM
Members of the creative guild, led by video expert Chris.
THEY SAID
"Rusty Monkey are great to work with, friendly, down to earth and supportive. Matt, Chris and Mel did some great brand workshop stuff with us which really focused our priorities beyond the way we promote ourselves to help us with our sales efforts, internal comms and wider business and marketing strategies."
-- Tracy Pomfret, George Barnsdale
THE OUTCOME
The video tells George Barnsdale's story in a new way, allowing them to make connections with customers who share their values.
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