3D - Select Living Group
Modelling
This stage involves creating the 3D shapes and structures of objects, characters, or environments using specialized software. It forms the basic framework or "skeleton" of the scene.
Texturing
Texturing adds surface detail to the 3D models, such as colors, patterns, and material properties (like wood grain or metal shine), making them look realistic or stylised according to the project.
Set Design
Set design arranges the 3D models into a cohesive scene or environment. It defines the visual context, layout, and spatial relationships to support storytelling or visual impact.
Rendering
Rendering is the process of generating high-quality images or animations from the 3D scene. It calculates lighting, shadows, reflections, and textures to produce the final visual output.
Editing
In the editing stage, rendered outputs are refined and assembled. This includes colour correction, compositing, adding effects, sound, or transitions—preparing the final piece for presentation or delivery.
Colour variants
With the flexibility that 3D offers, we were able to create the same render for each colour that the product comes in.
Iulia
She / her. Iulia is Rusty Monkey’s animation, illustration and 3D expert. Responsible for making everything beautiful, she also dabbles in graphic design and UX design. Among her credits is an animated music video for local parody heavy metal band Evil Scarecrow. A talented artist, she showcases her work on her Instagram channel. She usually spends most of her time in some random corner of the house with a drawing tablet and a pen, scribbling away. Cat obsessed. Professional house plant killer. Autumn lover. Maker of things.
PROJECT TIMELINE
THE CLIENT
Select Living Group is a family-run Nottingham-based business offering stylish, low-maintenance outdoor landscaping products that makes transforming outdoor spaces effortless and worry-free. From 90% recycled composite decking and fencing to artificial grass, plants and walls, their products are designed for easy installation and upkeep. They support both homeowners and trade professionals with free samples, detailed installation guides, and inspirational imagery.
THE GOAL
We were asked to create realistic renders of their new Aluminium Pergolas in situ. Given that photography can be tricky to plan, especially during gloomy weeks and months in Britian, we needed a way to showcase their new products in a controlled, editable environment.
The pergolas were specifically tricky to photograph up-close once built, as they are quite tall. In addition, to add to the challenge, there were no reference images for this product due to it being brand new.
THE SOLUTION
We opted for 3D modelling and rendering in Blender. We used product spec sheets and images from the warehouse to recreate the pergolas in their full glory. We also built a realistic home set environment around the product, with real life textures and backgrounds, to make it feel as authentic and inviting as possible.
THE TEAM
The 3D guild, led by Iulia.
WE SAID
We found 3D to be a great solution for a head scratchy problem, the versatility meant that us and the client not only had complete freedom to create the perfect set, but also that we could take on feedback easily due to the flexible nature of 3D where everything is editable.
THE OUTCOME
A time saving option to achieve beautiful product images that look realistic and work both for website and print.
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