Select Living Group is a family-run Nottingham-based business offering stylish, low-maintenance outdoor landscaping products that makes transforming outdoor spaces effortless and worry-free. From 90% recycled composite decking and fencing to artificial grass, plants and walls, their products are designed for easy installation and upkeep. They support both homeowners and trade professionals with free samples, detailed installation guides, and inspirational imagery.
We were asked to create realistic renders of their new Aluminium Pergolas in situ. Given that photography can be tricky to plan, especially during gloomy weeks and months in Britian, we needed a way to showcase their new products in a controlled, editable environment.
The pergolas were specifically tricky to photograph up-close once built, as they are quite tall. In addition, to add to the challenge, there were no reference images for this product due to it being brand new.
We opted for 3D modelling and rendering in Blender. We used product spec sheets and images from the warehouse to recreate the pergolas in their full glory. We also built a realistic home set environment around the product, with real life textures and backgrounds, to make it feel as authentic and inviting as possible.
The 3D guild, led by Iulia.
We found 3D to be a great solution for a head scratchy problem, the versatility meant that us and the client not only had complete freedom to create the perfect set, but also that we could take on feedback easily due to the flexible nature of 3D where everything is editable.
A time saving option to achieve beautiful product images that look realistic and work both for website and print.
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