Video production - Spirit Health
SCRIPT WRITING
We tidied the pre-existing script from the previous videos. We split the script into scenes for each presenter and prepared it for the shoot days.
CASTING
Finding the talent with a casting director and negotiating fees as well as finding the right window to shoot.
SHOOT DAY
We were working with telly prompters in our professional studio here at Rusty Monkey. We shot over 2-3 days.
VIDEO EDITS
We edited the scenes together into cohesive videos.
GRAPHICS AND ANIMATION
We created and animated graphics to go on top of the explainer videos.
AUDIO MASTERING
We mastered the audio, added a sound bed for the graphics and sourced background music for the videos.
PORTAL
Adding the videos into the bespoke portal that people will be using to do the course.
Mel
She / her; red / blue. Mel is a writer, editor and designer. Equally happy hiking a muddy trail as playing tabletop roleplay games by candlelight. Will seize any opportunity for a party, as long as said party features copious food, prosecco and hits from the 1980s. Her true passion lies in words. A student of literature, she is fascinated by enduring myths, etymology and science fiction. Kurt Vonnegut is her hero. “We are here on Earth to fart around, and don't let anybody tell you different.”
Zoe
She / her; green / blue. Zoe is a designer, daydreamer and self-anointed snack queen. Once described as “so awkward she’s charming” by a friend, there isn’t a day that goes by without her accidentally slipping in an innuendo. In winter, she hibernates in a blanket of books and netflix, but by late spring emerges with her trusty birkenstocks, ready to go on photography adventures and socialise with the neighbourhood cats. If she were a pokemon she would without a doubt be Pikachu, but a buzzfeed quiz has determined her to be a Magikarp. She’s a firm believer that buzzfeed quizzes cannot be trusted, under any circumstances.
Iulia
She / her. Iulia is Rusty Monkey’s animation, illustration and 3D expert. Responsible for making everything beautiful, she also dabbles in graphic design and UX design. Among her credits is an animated music video for local parody heavy metal band Evil Scarecrow. A talented artist, she showcases her work on her Instagram channel. She usually spends most of her time in some random corner of the house with a drawing tablet and a pen, scribbling away. Cat obsessed. Professional house plant killer. Autumn lover. Maker of things.
Matt
He / him; yellow. Creative jack-of-all-trades, Matt is "dangerously knowledgeable" in almost every facet of marketing. His favourite field is branding, and he loves developing inspiring, daring brand identities for organisations who are ready to do something different. But he's equally talented at front end web development and developing digital strategies. He's also the front man and guitarist in local parody heavy metal outfit Evil Scarecrow, plus a huge fan of music, eating in nice restaurants, and going on holiday.
PROJECT TIMELINE
THE CLIENT
Spirit Health believes that education is the best way to empower people to take control of their health and more easily manage their conditions. They provide a variety of accessible online courses that educate people about medical conditions that they have been recently diagnosed with. EMPOWER is a sub-brand under Spirit Health that specialises in helping patients understand their diabetes, how they can manage and even reverse their condition.
THE GOAL
The goal was to achieve a certain level of accreditation for the videos that they needed to hit to be able to deliver the course material. When they tried to run the course material through the accreditation previously, they didn't pass because the people presenting. The goal was to get the content to the higher standard needed.
THE SOLUTION
The solution was finding the right talent to be able to deliver the course material in a professional manner, as well as having good control of time and budgets and how to best allocate them across the project. We also created assets for the videos and animated them over the video footage to reinforce the point being made by the presenters.
THE TEAM
The design guild (director, script writer, designer and animator) and the production guild making sure the project runs smoothly.
WE SAID
It was great to know that something we were working on will help so many people to understand and manage their health better. One of our favourite parts was taking something that felt so complex to begin with and transforming it into an educational course that can be understood clearly by a wide range of people
THE OUTCOME
The videos helped clearly communicate the message and information that EMPOWER wanted to share with its patients, allowing them to better understand the diagnosis and feel a little less alone in it.
The course was designed in such a way that is accessible to a wide range of literacy levels as well.
Looking for video production services?
We can help you with a brand piece, an explainer video, or anything else.
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